Well, it looks like I'm one of the few who enjoyed the Burger King commercial on the Super Bowl. Apparently it had one of the highest scores for reducing people's perception of the advertised brand's quality.
I thought is was clever, funny, fun, and well done. Their website lets you build your own Whopper just the way you like it, and it's plenty fun to watch those "condiments" leap onto one another on their way to finishing that Whopper.
Just thought I'd share.